If you are going to be online, you need massive engagement to be able to create the brand that you want. Creating, publishing and promoting content to generate good amounts of traffic is very important. Potential customers are always looking for answers online and that may be the right time to educate them on what they are looking for and how you can help them.
Being good at content marketing establishes you as an industry and thought leader. This builds trust in you and your ability to deliver.