Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

Search is the gateway to the internet. If you don’t appear in search results then your brand doesn’t exist. Potential Customers are looking for answers online by first searching for solutions through the various search engines. Create a plan which guarantees you a place in those top positions in Search engine results pages (SERPs).

What at all is SEO?

Search Engine Land captures is as “the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.”

What is SEM?

According to HubSpot, “SEM, or search engine marketing, is using paid advertising to ensure that your business’s products or services are visible in search engine results pages (SERPs). When a user types in a certain keyword, SEM enables your business to appear as a result for that search query.”

Advantages of SEM & SEO

Advantages of SEO

  • No ads involved. Purely organic
  • Brings in quality leads
  • SEO Gets more Clicks than Paid Ads
  • Boosts PR efforts

Advantages of SEM

  • Meet your short term goals
  • Determine the exact targets for your ads
  • Work within your budget
  • Generate leads

SEO & SEM Services

SEM Services

SEO Services

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